International Marketing (18th edition)

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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over ...

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Rob

Oct 10, 2014

International MKTG

The text is great for relating daily experiences with the business content. It includes every country possible for this global marketing experience. It reminds you to pay attention to details in cultures including little subtle differences that might make or break a business option. Lots of visuals.

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    • Title: International Marketing by Philip Cateora
    • Publisher: McGraw-Hill Education
    • Print ISBN: 9781259712357, 1259712354
    • eText ISBN: 9781260665574
    • Edition: 2019 18th edition
    • Format: EPUB eBook
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