Effective Advertising Skills

by C. Bedell

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A book about copy that sells despite the fact that a class in retail copy led to its writing. It presents principally the three most important things: a systematic method of approach; the magic of words; and unending check up. Read Less

A book about copy that sells despite the fact that a class in retail copy led to its writing. It presents principally the three most important things: a systematic method of approach; the magic of words; and unending check up. Read More