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Going Global: Enterprise 02.02 - Cartwright, Roger
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This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena ...

Going Global

Going Global: Enterprise 02.02


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About this copy
ISBN 1841123161
ISBN-13 9781841123165
Pages 112
Publisher Capstone
Published 2002
Language English
Alibris ID 8327819196

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Near Fine/Wraps. Near fine in lightly dinged wraps. Clean, tight, unmarked....