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The study of formal models of rational decision-making, born in the 17th century as a new science of gambling, has reached maturity in the 20th century. Its paradigms, "expected utility theory" and "the theory of games", have had a profound influence on the development of theoretical disciplines, particularly in the social sciences. While the problems it confronts have attracted valuable work from diverse areas, the central question it addresses - namely, "what am I to do?" - has found no agreed answer in a number of basic ...

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