Skip to main content
ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports - Smith, Anthony F, and Hollihan, Keith
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the ...

Espn the Company: the Story and Lessons Behind the Most Fanatical Brand in Sports

ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

by ,

Write The First Customer Review

List price: $32.23

Our price
$1.95

Description:
About this copy
ISBN 047054211X
ISBN-13 9780470542118
Pages 232
Publisher Wiley
Published 2009
Language English
Alibris ID 12808342786

Shipping Options:

Standard Shipping: $3.99

*You will be able to select a shipping option during Checkout. Shipping costs can vary based on destination.

Sold by

Valleys Books & More

HIGH

Questions? Contact the seller.

Seller's Description

Shipped to you from Goodwill of the Valleys, Roanoke VA. Thank you for your support!