Ogilvy on Advertising

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more ...

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Anna20

Aug 6, 2009

Great Source for Advertising Advice

One of the premier Advertising Execs of our age, David Ogilvy knows what he is talking about when it comes to advertising design and copy. Recommended for any student of Advertising or Copywriting.

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