How to Put Your Book Together and Get a Job in Advertising (2nd Revised edition)

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Praised as the "essential," "award-winning advertising career classic," here is the industry standard that all aspiring creatives turn to for brutally honest-and often droll-career advice, now fully updated to reflect what most impresses today's top firms. This is the unequivocal go-to source for anyone looking to break into the business. Originally published under the title The Copy Workshop. Contributors include: David Baldwin, Tom Cuniff, Greg DiNoto, Jim Durfee, Doreen Dvorin, Heidi Ehlers, Jeffrey Epstein, George ...

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