International Business: The Challenges of Globalization (9th edition)

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For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest . The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability ...

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Pinkal

Feb 28, 2008

Easy to understand

Its very easy to understand all chapters, also concept is clear regarding globally business. In dept knowldge about trading, reliogens, franchises...etc

2 Silent Ratings

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