Marketing: An Introduction (13th edition)

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For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning ...

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Sharon Z

Oct 15, 2011

It's a textbook

Keep in mind, this is a textbook which reduces the positive image a bit. You get it because that's the one the professor chose.

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