Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

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Today's best companies get it. From Costco(R) to Commerce Bank, Wegmans to Whole Foods(R): they're becoming the ultimate value creators. They're generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's "politically correct": because it's the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. ...

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