International Business: The Challenges of Globalization (4th edition)

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For introductory International Business courses with the need for a brief, accessible text. International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

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Feb 28, 2008

Easy to understand

Its very easy to understand all chapters, also concept is clear regarding globally business. In dept knowldge about trading, reliogens, franchises...etc

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