Marketing Management (11th edition)

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For MBA and undergraduate courses in Marketing Management.Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, ...

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IC

Feb 24, 2011

Very good book for a Master degree. Excellent vendor service.

Keila U

Sep 9, 2010

very fast shipping and excellent book

Great service, great shipping ... I would recommend this seller.

KatieLynn12

Jun 3, 2010

In good shape, thanks!

Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!

scoobygirl

Oct 1, 2009

good for school

over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.

Suzanne40

Feb 6, 2009

A handy good resource

Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.

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