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Strategic Marketing - Piercy, Nigel F, and Cravens, David W, and Cravens David
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"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies ...

Strategic Marketing (McGraw Hill/Irwin Series in Marketing)

Strategic Marketing (8th Revised edition)

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About this copy
ISBN 0072966343
ISBN-13 9780072966343
Pages 726
Edition 8th Revised edition
Publisher Irwin/McGraw-Hill
Published 2005
Language English
Alibris ID 15260315149

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