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Influence: The Psychology of Persuasion - Cialdini, Robert B
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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend ...

Influence: the Psychology of Persuasion (Collins Business Essentials)

Influence: The Psychology of Persuasion (Revised edition)


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About this copy
ISBN 006124189X
ISBN-13 9780061241895
Pages 320
Edition Revised edition
Publisher HarperBusiness
Published 12/2006
Language English
Alibris ID 12402773286
Available Quantity 3

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