The Paradox of Choice: Why More Is Less

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Whether we're buying a pair of jeans, selecting a long-distance carrier, choosing a doctor, or setting up a 401(k), everyday decisions--from the mundane to the profound challenges of balancing career, family, and individual needs--have become increasingly complex due to the overwhelming abundance of choice with which we are presented. We assume that more choice means better options and greater satisfaction. But beware of choice overload: it can make you question the decisions you make before you even make them, it can set ...

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