Marketing: An Introduction (6th edition)

by ,

Show Synopsis

For courses in Principles of Marketing.This accessible, streamlined introduction to marketing by two of today's best selling marketing authors helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Customer Reviews

Write a Review

Sharon Z

Oct 15, 2011

It's a textbook

Keep in mind, this is a textbook which reduces the positive image a bit. You get it because that's the one the professor chose.

2 Silent Ratings

See All Customer Reviews


This item doesn't have extra editions

loading