Marketing Management (10th Millennium edition)

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For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change ...

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IC

Feb 24, 2011

Very good book for a Master degree. Excellent vendor service.

Keila U

Sep 9, 2010

very fast shipping and excellent book

Great service, great shipping ... I would recommend this seller.

KatieLynn12

Jun 3, 2010

In good shape, thanks!

Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!

scoobygirl

Oct 1, 2009

good for school

over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.

Suzanne40

Feb 6, 2009

A handy good resource

Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.

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