Influence: The Psychology of Persuasion (Revised edition)


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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend ...

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Aug 23, 2009

Great book with much insight

This was recommended to me by a senior program manager. It presents a lot of interesting research and detail on how people are persuaded to do things. The author gets a little preachy in some places, but that does not seriously distract from the book. This is great information to be aware of for anyone working with customers.

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