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William Lidwell

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design , which has been translated into 12+ languages, and Deconstructing Product Design , a social deconstruction of 100 classic products. He is the lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design," available from Lynda.com.