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Rex Briggs

When it comes to marketing, Rex Briggs knows what works. A leading expert in media effectiveness measurement, he was named one of the dozen "Best and Brightest" in media and technology by Adweek. He is the founder of Marketing Evolution, a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. In 2006, Briggs coauthored the critically-acclaimed book What Sticks, Why...See more