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Gavin Pretor-Pinney

Gavin Pretor-Pinney is the founder of The Cloud Appreciation Society, a global organisation he set up to fight 'blue-sky thinking'. He is also the co-founder and creative director of The Idler magazine and author of THE CLOUDSPOTTER'S GUIDE, A PIG WITH SIX LEGS AND OTHER CLOUDS and THE CLOUD COLLECTOR'S HANDBOOK. He lives in London and Somerset.