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FUEL is a graphic design group founded in 1991 by Peter Miles, Damon Murray, and Stephen Sorrell. Combining commercial commissions with projects of their own, they have created ads for Marc Jacobs and adidas, designed titles for the film "Lost in Translation, and collaborated on the books "PURE Fuel, Fuel 3000, More and "Marchenstuberl by Jurgen Teller, the first monograph on Sam Taylor-Wood, and "The Russian Criminal Tattoo Encyclopedia.