Why Smart People Make Big Money Mistakes... and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics

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Protect and grow your finances with help from this definitive and practical guide to behavioral economics--revised and updated to reflect new economic realities. In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces--the patterns of thinking and decision making--behind seemingly irrational behavior. They explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell ...

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