We Were Merchants: The Sternberg Family and the Story of Goudchaux's and Maison Blanche Department Stores


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We Were Merchants is the fascinating and inspiring story of a family of immigrant merchants who transformed a nondescript apparel store in Baton Rouge into a national retail legend. At its pinnacle, when family businesses ruled the retail landscape, Goudchaux's/Maison Blanche had become the largest family-owned department store in America. The Sternbergs sold Goudchaux's/Maison Blanche in the early 1990s, bringing to an end their centuries-old mercantile tradition that began in a small shop in eighteenth-century Germany. We ...

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