War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-To-Eye--And What to Do about It

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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing--and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and ...

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