The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: �Would you recommend us to a friend?� By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, ...

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