The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

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In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. I knew there was nothing to be gained from arguing over the past, Iger writes. The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go. It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt ...

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