The Experience Economy: Work is Theatre & Every Business a Stage

by ,

Show Synopsis

Competing in today's business world means not only offering goods and services, but meeting consumers' demands for a rich, memorable experience, the authors contend. Mixing theatrical methodology with business acumen, the authors suggest that the best consumer experiences are based on compelling and well-orchestrated themes, such as the Hard Rock Cafe's props and Starbucks' living room coffee stores.

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Customer Reviews

Write a Review

William T

Jan 17, 2013

Repeat Business Is A Must

I want to increase my repeat business and my coach advised me to read this book. It is not just about the numbers but how you treat the numbers.

See All Customer Reviews


This item doesn't have extra editions

loading