The Experience Economy: Work is Theatre & Every Business a Stage

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Competing in today's business world means not only offering goods and services, but meeting consumers' demands for a rich, memorable experience, the authors contend. Mixing theatrical methodology with business acumen, the authors suggest that the best consumer experiences are based on compelling and well-orchestrated themes, such as the Hard Rock Cafe's props and Starbucks' living room coffee stores.

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William T

Jan 17, 2013

Repeat Business Is A Must

I want to increase my repeat business and my coach advised me to read this book. It is not just about the numbers but how you treat the numbers.

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