The E Myth Revisited


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E-Myth \ 'e-, 'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp ...

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David I

Mar 10, 2015

Great Concept

This is a must read for all business people. The way Mr. Gerber assesses business owners is brilliant. I've greatly benefitted from this book.


Jul 18, 2011

19 Chapters of Technical Dirty Work.

Author Michael Gerber directs you thorugh the meat of Business Ownership, and provides many details of Business Planning.
Not only does he help you develop a business plan, he also provides fictional character Sarah, to view success . Time consuming, but helps the entreprenur avoid allot of pitfalls. Highly recommended.


May 20, 2010

Very good book

Lots of answers to questions I didn't even know I had about running a business.


Sep 8, 2007

E Myth Revisited

My entrepreneurial son recommended this book, and I can see why he would. It puts into a sort of course the pitfalls for ambitious business adventurers. I thought it was useful, but tiresome to plug through. Much of the information was crucial, but not new news.

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