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The E Myth Revisited - Gerber, Michael E

The E Myth Revisited

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Text in Arabic. In this long-running business best-seller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. ...

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Customer Reviews

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David I

Mar 10, 2015

Great Concept

This is a must read for all business people. The way Mr. Gerber assesses business owners is brilliant. I've greatly benefitted from this book.

Norman

Jul 18, 2011

19 Chapters of Technical Dirty Work.

Author Michael Gerber directs you thorugh the meat of Business Ownership, and provides many details of Business Planning.
Not only does he help you develop a business plan, he also provides fictional character Sarah, to view success . Time consuming, but helps the entreprenur avoid allot of pitfalls. Highly recommended.

candiewalt

May 20, 2010

Very good book

Lots of answers to questions I didn't even know I had about running a business.

sghfromnj

Sep 8, 2007

E Myth Revisited

My entrepreneurial son recommended this book, and I can see why he would. It puts into a sort of course the pitfalls for ambitious business adventurers. I thought it was useful, but tiresome to plug through. Much of the information was crucial, but not new news.
Sgh

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