The Complete Idiot's Guide to Search Engine Optimization

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Rev up the search engines. "The Complete Idiot's Guide(r) to Search Engine Optimization" is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site's optimization, and how search engine marketing fits within a company's overall online marketing plan. *More than 90% of all online users employ search engines to find what they are looking for on the Internet *A study from IMT Strategies demonstrates that ...

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