The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

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The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

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Aug 19, 2007

Still valid years later

This book is very easy to read and the information is still valid years after it was written. This book was required for a marketing class, and the whole class felt that the information stood up to the test of time. The laws as they are written feed into human nature that doesn't change that much over time.

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