Show Synopsis

The marketing of services is fast becoming the hot new field on both domestic and international fronts. This stimulating textbook is the first to offer a behavioral, managerial approach to this topic designed for today's business environment. Provides boxed illustration files, comprehensive case studies that integrate theory and application, key-term glossaries for each chapter, and critical thinking exercises, including Internet exploration tasks that require web page analysis. Each chapter also includes a PowerPoint slide ...

Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Customer Reviews

Write a Review

This item doesn't have extra editions