Selling Today: Partnering to Create Value

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For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. ? Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of ...

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