Purple Cow: Transform Your Business by Being Remarkable

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and ...

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lbartist

Apr 3, 2009

Being Remarkable

The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.

DLEHSD

Jul 29, 2008

Worth reading but only partially delivers on promi

Worth reading but leaves you frustrated. Need a more directive insight into question.

dbd101

Apr 1, 2007

Are you a purple cow?

Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not?

This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million.

A definite must read for all small business folks and sales professionals.

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