Public Relations: Strategies and Tactics

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Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. ...

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owleye

Oct 9, 2009

Jaw gaggi'n-eye poppi'n usefull

My pardner gave the book a look see at the table of contents and gave out a pleased scream, and shook my hand so hard it almost came off my shoulder. The book had a few markings here and there, but otherwise it was in very good condition.

Palak

Apr 6, 2009

Wonderful Book

Its a wonderrful book for the students as well as for those who want to build a career into public relations.

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