Principles of Marketing


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MARKET: Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. ...

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Feb 28, 2011

Good Book

Very informational book. Good for College Student.


Aug 26, 2010


Good book. Good examples and cases. Great explanations. Recommended.


Jul 29, 2008

good general text

something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.

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