Principles of Marketing

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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help ...

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Customer Reviews

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vr408

Feb 28, 2011

Good Book

Very informational book. Good for College Student.

chimpan74

Aug 26, 2010

Good

Good book. Good examples and cases. Great explanations. Recommended.

DLEHSD

Jul 29, 2008

good general text

something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.

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