Principles of Marketing

by

Show Synopsis

MARKET: Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. ...

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Customer Reviews

Write a Review

vr408

Feb 28, 2011

Good Book

Very informational book. Good for College Student.

chimpan74

Aug 26, 2010

Good

Good book. Good examples and cases. Great explanations. Recommended.

DLEHSD

Jul 29, 2008

good general text

something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.

1 Silent Rating

See All Customer Reviews


This item doesn't have extra editions

loading