Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

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"Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, "provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The "Fifth Edition " features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing ...

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