Persuasion, Social Influence, and Compliance Gaining

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Grounded in contemporary scholarship, "Persuasion: Social Influence, and Compliance Gaining" not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social ...

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