Marketing: Real People Real Choices

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h0tr0d

Jul 11, 2013

Easy to follow

As I stated, it was easy to follow. The author's anecdotes while cheesy do make you chuckle sometimes and I always learned better with humorous associations.

bejuliana

May 28, 2009

Good for students

this is good for students because its not dry and is easy to read. Really only for begining marketers because it goes in depth to the basics, not anything else.

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