Marketing Plan Handbook and Marketing Plan Pro: International Edition

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For any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy. Use standalone or as a supplement to a core text. The marketing plan guide that's practical, applied, and includes Marketing PlanPro software by Palo Alto. Applying marketing concepts learned in the classroom, The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's award ...

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