Marketing Management

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. KEY TOPICS:Understanding Marketing Management; ...

Customer Reviews

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IC

Feb 24, 2011

Very good book for a Master degree. Excellent vendor service.

Keila U

Sep 9, 2010

very fast shipping and excellent book

Great service, great shipping ... I would recommend this seller.

KatieLynn12

Jun 3, 2010

In good shape, thanks!

Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!

scoobygirl

Oct 1, 2009

good for school

over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.

Suzanne40

Feb 6, 2009

A handy good resource

Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.

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    • Title: Marketing Management (Subscription) by Kevin Lane Keller; Philip Kotler
    • Publisher: Pearson Education (US)
    • Print ISBN: 9780133856460, 0133856461
    • eText ISBN: 9780133856606
    • Edition: 2015 15th edition
    • Format: EPUB eBook
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