(0)
|
Show Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. KEY TOPICS:Understanding Marketing Management; ...
Customer Reviews
IC
Feb 24, 2011
Very good book for a Master degree. Excellent vendor service.
Keila U
Sep 9, 2010
very fast shipping and excellent book
Great service, great shipping ... I would recommend this seller.
KatieLynn12
Jun 3, 2010
In good shape, thanks!
Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!
scoobygirl
Oct 1, 2009
good for school
over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.
Suzanne40
Feb 6, 2009
A handy good resource
Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.
Subscribe now for coupons, newsletters, and more!
Let's Get Social
About Us
International
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited, Baker & Taylor, Inc., or by their respective licensors, or by the publishers, or by their respective licensors. For personal use only. All rights reserved. All rights in images of books or other publications are reserved by the original copyright holders.