Marketing: An Introduction

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Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest ...

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Sharon Z

Oct 15, 2011

It's a textbook

Keep in mind, this is a textbook which reduces the positive image a bit. You get it because that's the one the professor chose.

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    • Title: Marketing by Gary Armstrong; Gary T. Armstrong
    • Publisher: Pearson Education (US)
    • Print ISBN: 9780134149530, 013414953X
    • eText ISBN: 9780134132259
    • Edition: 2016 13th edition
    • Format: EPUB eBook
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    • eBook Details

    Rent eBook

    Buy eBook

    eBook iconEPUB eBookMarketing
    $59.99
    digital devices

    This is a digital edition of this title.

    See Item Details
    • Title: Marketing by Gary Armstrong; Philip Kotler
    • Publisher: Pearson Education (US)
    • Print ISBN: 9780133451276, 0133451275
    • eText ISBN: 9780133825626
    • Edition: 2014 12th edition
    • Format: EPUB eBook
    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ