Marketing: An Introduction

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Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest ...

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Sharon Z

Oct 15, 2011

It's a textbook

Keep in mind, this is a textbook which reduces the positive image a bit. You get it because that's the one the professor chose.

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