Leading the Campaign: Advancing Colleges and Universities


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This book discusses fundamental campaign principles, but is not a how-to guide. Rather, its emphasis lies on the strategic decisions that a campaign requires and on campaign leadership.

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    • Title: Leading the Campaign by Michael J. Worth
    • Publisher: Rowman & Littlefield Publishing Group
    • Print ISBN: 9781607096498, 1607096498
    • eText ISBN: 9781607096511
    • Edition: 2010
    • Format: PDF eBook
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