International Marketing with Powerweb

by Philip R Cateora, John Graham

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This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technologys impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. Read Less

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technologys impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. Read More