Influence: The Psychology of Persuasion


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The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader- ...

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Aug 23, 2009

Great book with much insight

This was recommended to me by a senior program manager. It presents a lot of interesting research and detail on how people are persuaded to do things. The author gets a little preachy in some places, but that does not seriously distract from the book. This is great information to be aware of for anyone working with customers.

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