Good Strategy Bad Strategy: The Difference and Why It Matters

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Clears out the mumbo jumbo and muddled thinking underlying "too many "strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and implementing a strategy is "the "central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, ...

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