Global Marketing

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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketingis a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and ...

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    • Title: Global Marketing (Subscription) by Warren J. Keegan; Mark C. Green
    • Publisher: Pearson Education (US)
    • Print ISBN: 9780134129945, 0134129946
    • eText ISBN: 9780134138176
    • Edition: 2016 9th edition
    • Format: EPUB eBook
    • This is a digital eBook
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    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ
    • eBook Details

    Rent eBook

    Buy eBook

    eBook iconEPUB eBook
    $59.99
    digital devices

    This is a digital edition of this title.

    See Item Details
    • Title: Global Marketing (Subscription) by Warren J. Keegan; Mark C. Green
    • Publisher: Pearson Education (US)
    • Print ISBN: 9780133545005, 0133545008
    • eText ISBN: 9780133867527
    • Edition: 2014 8th edition
    • Format: EPUB eBook
    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ