Global Marketing

by

Show Synopsis

For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in ...

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency
Cash for Textbooks

Textbook Buyback

Customer Reviews

Write a Review

1 Silent Rating

See All Customer Reviews


This item doesn't have extra editions

loading